CEO and co-founder of SafeGuard Cyber Jim Zufoletti shares his journey starting out as an intrepreneur and transformation into a serial entrepreneur in cybersecurity. Jim shares how he got his feet wet working for others as an intrepreneur and catching the entrepreneurial bug in the mid-90s. He has co-founded a number of companies starting with FreeMarkets, a B2B ecommerce company. After that went public and Jim moved on, he went to business school at the University of Virginia and crossed paths with his future co-founder of SafeGuard Cyber. At UVA, Jim was inspired by a professor who exposed him to the effectuation approach to entrepreneurship, Along those lines, Jim recommends those looking to start a business in cyber build their experience portfolio. Jim took what he learned to help build where he is today. His company helps protect the humans in this new digital world with the current work from home environment. And, we thank Jim for sharing his story with us.