Top 21 WooCommerce Plugins You Need for Your Online Store in 2023

Setting up and managing a WooCommerce store can be overwhelming. How do you optimize your site for sales and traffic? How do you juggle the millions of tasks you have to do every day? How do you keep track of things like inventory and shipping? This is especially difficult if you’re a small team and playing multiple roles. Thankfully, there are WooCommerce plugins that can take some of the load off. 

Plugins are like apps that add extra features to your WooCommerce store. They help you streamline processes and customize your store to meet your specific needs. From inventory management and shipping to email marketing and sales optimization, there are countless plugins available to make your online store more efficient and effective. However, with so many plugins available, it can be challenging to know which ones to choose.

In this article, we will talk about:

What are the best WooCommerce plugins for your store?

What are the features, cost, pros, and cons of those plugins?

Tips on how to make the most out of each plugin.

We aim to provide you with a comprehensive guide to the best WooCommerce plugins for 2023. Whether you’re a new store owner looking to optimize your store or a seasoned veteran trying to stay ahead of the competition, this list will help you choose the right plugins for your store’s needs.

TL;DR: The article highlights the best plugins for WooCommerce that can enhance your online store’s functionality, including payment gateways, email marketing, shipping, and more. However, before installing any new plugin, it’s crucial to ensure that your website is backed up to avoid any data loss. Installing BlogVault, a reliable backup plugin, is highly recommended.

WooCommerce offers a vast range of plugins to enhance the functionality and performance of your online store. To help you navigate this vast selection, we’ve categorized some of the top WooCommerce plugins according to their primary function as follows: 

Best plugins for WordPress site management

BlogVault

MalCare

Airlift

Best plugins for WooCommerce store management

Product Vendors by WooCommerce

SUMO Subscriptions

WooCommerce Memberships

WooCommerce Bookings

WooCommerce Dynamic Pricing and Discounts

Best WooCommerce plugins to boost sales

RankMath

OptinMonster

MailChimp

WPMailSMTP

WooCommerce plugins for the best user experience and design

Elementor

YITH WooCommerce Wishlist

WooCommerce Product Filter

WooCommerce Variation Swatches and Photos

LiveChat

Best shipping and payment plugins for your WooCommerce store

WooCommerce Shipping

WooCommerce Stripe Payment Gateway

Multi Currency for WooCommerce

WooCommerce Tax

Best WooCommerce plugins for your store

Running an eCommerce store can be overwhelming, but with the right plugins, you can streamline your operations and focus on growing your business. So, starting from the most reviewed plugins to the least, here are the 21 best plugins for the WooCommerce store:

1. Elementor

Elementor is a widely-used page builder plugin for WordPress that enables users to design custom website layouts without requiring any coding skills. The plugin also offers a dedicated integration that helps you use widgets and blocks to customize your WooCommerce store. They have widgets that help you display your best sellers, your top rated products or design your own checkout page, for example.

Key Features:

Customizable themes & templates

Drag-and-drop page builder

Mobile-responsive designs

WooCommerce-specific widgets

Dynamic content capabilities

Pros:

Large library of resources

Beginner-friendly interface

Responsive designs

Cons:

Limited free version

Heavy page load times

Price: There is a free version and plans that start at $9.99 a month.

Alternatives: Divi, Gutenberg, WPBakery and Beaver Builder

Tips: Keep in mind that heavy page load times can negatively impact user experience and affect your SEO rankings, so be sure to optimize your images and reduce unnecessary elements on your pages.

2. RankMath

RankMath is a powerful SEO plugin for WooCommerce that can help improve your website’s visibility on search engines. This plugin provides a range of features to optimize your website for search engines, including keyword analysis, content optimization, and schema markup. In this section, we will explore the key features of RankMath and how it can help boost your website’s SEO performance.

Key Features:

Product optimization

Rich snippets support

Breadcrumbs customization

Product schema markup

Google Analytics integration

Built-in 404 error monitor

WooCommerce integration

Pros:

User-friendly interface

Comprehensive feature set

Free version available

Cons:

Limited documentation

Limited support

Price: They have three plans that start at $59 a year.

Alternatives: Amidst the alternatives, YoastSEO is the next best one.

Tips: Keyword research and a great site structure can be crucial to optimizing your WooCommerce store for search engines.

3. LiveChat

LiveChat is a plugin for the WooCommerce platform that enables you to communicate with customers in real-time and provide support. You can customize the chat box to match your brand and website too. 

Key Features:

Real-time chat

Customizable chat box

Chat transcripts

Canned responses

Integrations available

Pros

Beginner-friendly

Great customization

Better conversion rates

Cons:

No phone support

Price: Free version

Alternatives: Zendesk Chat

Tips: Customize the chat box to match your website’s branding and style, and consider using canned responses to save time and provide consistent support to customers.

4. OptinMonster

OptinMonster is a conversion optimization plugin for WooCommerce that helps increase website conversions and grow your email list. This plugin offers a range of features to help you create high-converting opt-in forms, such as pop-ups, slide-ins, and more. In this section, we will explore the key features of OptinMonster and how it can help you improve your website’s conversion rate.

Key Features:

Customizable opt-in forms

Exit-intent technology

A/B testing functionality

Targeted campaigns 

Integrates with email services

Mobile-friendly design options

Analytics and reporting tools

Countdown timers for urgency

Multiple campaign types

Targeted messaging

Pros:

User-friendly interface

Designed for beginners

Great support

Cons:

Expensive for small businesses

Price: Multiple plans that start at $9 a month.

Alternatives: HubSpot is a great alternative.

Tips: By using behavior-based triggers, you can create personalized messages that resonate with customers and increase the likelihood of conversion.

5. MailChimp

MailChimp is an email marketing plugin for WooCommerce designed to help you manage your email list, create custom email templates, and track the performance of your campaigns. This plugin offers a range of features that can improve your email marketing efforts and help you engage with your customers more effectively. In this section, we will explore the key features of MailChimp and how they can benefit your eCommerce business.

Key Features:

Automated email campaigns

Drag-and-drop email designer

Advanced segmentation options

Real-time analytics and reporting

A/B testing functionality

Subscriber management tools

Mobile-friendly email templates

Pros:

User-friendly interface

Great documentation

Flexible pricing plans

Cons:

Expensive for large email lists

Limited phone support teams

Price: There is a free plan and plans that start at $9 a month.

Alternatives: MailPoet is our favorite alternative.

Tips: Focus on personalization and segmentation to create targeted and engaging email campaigns.

6. YITH WooCommerce Wishlist

YITH WooCommerce Wishlist enables customers to add products to a wishlist, allowing them to save products for later, share their wishlist with friends and family, and purchase items at a later date. The plugin is a powerful tool for enhancing the shopping experience and encouraging customers to return to your website. The plugin also has interactions which helps users to add and remove items from their wishlist without needing to reload the entire page, providing a seamless and efficient user experience.

Key Features:

Customizable wishlist icons

Dynamic features for better user experience

Multi-wishlist support

Social media sharing

User-friendly interface

Pros:

Improved user experience

Easy customization options

Encourages repeat purchases

Cons:

Paid extensions required

Limited styling options

Price: Has a free version and a $109.99 a year premium version.  

Alternatives: WooCommerce Wishlists by Iconic

Tips: Customize the wishlist icon to match your website’s branding and style. This will help make the feature more prominent and encourage customers to use it.

7. WooCommerce Product Filter

WooCommerce Product Filters is a plugin that adds advanced filtering options to your WooCommerce online store, making it easier for customers to find the products they’re looking for. With customizable filtering options such as price range, product attributes, tags, and more, this plugin enhances the user experience and can help increase sales.

Key Features:

Customizable filters

Vertical/horizontal layouts

Multi-attribute filtering

Price range filters

Pros:

Easy setup process

Mobile-friendly design

Customizable options

Cons:

Expensive plugin

Limited documentation

Price: $79 a year

Alternatives: Improved Product Options for WooCommerce

Tips: Test the plugin on various devices and screen sizes to ensure the results are mobile-friendly and easy to use across all platforms.

8. WooCommerce Stripe Payment Gateway

The WooCommerce Stripe Payment gateway is a plugin that enables you to accept payments on your WooCommerce store using the Stripe payment gateway. Once you add Stripe to your WooCommerce site, you can start offering secure and reliable payment processing for your customers.

Key Features:

Secure payment processing

Accepts major cards

Apple Pay support

Payment subscriptions

Checkout customization

Helps with refund processing

Pros:

Easy setup

No setup fees

No monthly fees

Cons:

Limited countries

Stripe fees apply

No PayPal support

Price: The plugin is free but you will have to pay transaction fees to Stripe. 

Alternatives: PayPal

Tips: Be aware of any fees associated with using the Stripe payment gateway and adjust your pricing and payment methods accordingly.

9. WooCommerce Tax

The WooCommerce Tax plugin helps you to manage taxes on your WooCommerce store, including setting tax rates, applying tax rules, and generating tax reports. It is powered by JetPack and works in the US, UK, Canada, Australia and some countries across Europe. 

Key Features:

Set tax rates

Apply tax rules

Generate tax reports

Supports multiple tax classes

Integrates with other WooCommerce plugins

Pros:

Accurate tax management

Easy to use

Customizable tax rules

Cons:

Limited support options

Not suitable for complex tax needs

Limited countries

Price: Free

Alternatives: TaxJar for WooCommerce

Tips: Generate tax reports regularly to stay informed about your store’s tax situation. Consider integrating the plugin with other WooCommerce plugins to streamline your tax management process.

10. WooCommerce Variation Swatches and Photos

WooCommerce Variation Swatches and Photos is a popular plugin for the WooCommerce eCommerce platform. This plugin enhances the product variation display on your online store by replacing the standard dropdown menu with more visually appealing swatches or photos. With customizable options such as shape, size, and color, the WooCommerce Variation Swatches and Photos plugin can help improve the user experience on your website and increase sales.

Key Features:

Swatch/photo variations

Customizable options

Mobile-friendly design

Color/image shapes

Hover zoom effect

Pros:

Customizable designs

Beginner-friendly

Cons:

Pricey paid version

Heavy on resources

Limited documentation

Price:  $99 a year

Alternatives: Variation Swatches for WooCommerce

Tips: Enable the hover zoom effect to allow customers to view product details without needing to click on the image.

11. Product Vendors by WooCommerce

If you’re running an online marketplace and looking to allow multiple vendors to sell their products on your site, then Product Vendors by WooCommerce is an excellent solution. This plugin lets you easily manage vendor-specific commissions, shipping rates, and products, while also providing tools for tracking vendor sales, payments, and more. It seamlessly integrates with other WooCommerce extensions, making it a highly versatile and customizable solution for your marketplace needs.

Key Features:

Vendor-specific commission rates

Customizable shipping rates

Vendor-specific products and storefronts

Commission reports and statements

PayPal Payouts integration

Vendor registration and management

Marketplace moderation tools

Product reviews and ratings

Multi-vendor order management

Compatible with other WooCommerce extensions

Pros:

Easy vendor management

Robust reporting and analytics

Seamless integration with WooCommerce

Cons:

Expensive for smaller marketplaces

Limited customization options 

No automatic payout scheduling

Price: $79 a year

Alternatives: WC Vendors Marketplace

Tips: Clearly define your commission and shipping policies, regularly review your vendor performance reports and analytics, and provide your vendors with tools and resources to help them effectively manage their storefronts and product listings.

12. WooCommerce Memberships

​​WooCommerce Memberships is a powerful plugin for WooCommerce that enables you to easily create and manage membership plans for your online store. With this plugin, you can offer exclusive content, products, and discounts to members, set up recurring payments, and integrate with other WooCommerce extensions to customize your membership site.

Key Features:

Membership plan creation

Exclusive member content

Recurring payments

Automatic membership renewals

Drip content release

Tiered membership levels

Trial membership options

Content restriction rules

Membership reports and analytics

Pros:

Easy payment setup and management

Integration with WooCommerce extensions

Flexible membership plans

Cons:

Expensive extension

Price: $199 a year

Alternatives: LearnDash is our next favorite alternative.

Tips: Utilizing the plugin’s advanced content restriction rules can help you create a personalized and exclusive experience for your members.

13. WooCommerce Bookings

WooCommerce Bookings is a robust plugin designed for WooCommerce that facilitates efficient management and seamless acceptance of online bookings for appointments, rentals, and reservations. The plugin offers a range of features to enable easy customization of bookable products, setup of availability calendars, provision of flexible pricing and payment options, and integration with other WooCommerce extensions to enhance the booking experience.

Key Features:

Customizable bookable products

Availability calendar management

Flexible pricing and payment options

Integration with WooCommerce extensions

Customer booking management

Booking email notifications

Customizable booking form fields

Automatic reminders for bookings

Multi-lingual support

Resource management for bookings.

Pros:

Easy to set up and use

Integration with WooCommerce

Cons:

Can be expensive with add-ons

Not for complex booking systems

Some features require extensions

Price: $249 a year

Alternatives: Amelia is a great alternative.

Tips: Consider adding detailed descriptions and images for your bookable products to help customers understand what they are booking and what to expect.

14. SUMO Subscriptions

SUMO Subscriptions is a powerful plugin for WooCommerce that enables you to offer subscription-based products or services, providing you with features like custom billing intervals, flexible payment options, and seamless integration with other WooCommerce extensions. With its ease of use and ability to scale, it’s a great option for businesses looking to expand their subscription offerings.

Key Features:

Flexible subscription plans

Multiple payment options available

Free trials and sign-up fees function

Custom billing schedules

Automatic recurring payments

Proration and suspension options

Subscription reports and analytics

Subscription renewal reminders

Seamless WooCommerce integration

Multilingual and multicurrency compatible

Pros:

Many subscription options

Powerful customization features

Strong customer support

Regular plugin updates

Cons: 

Steep learning curve for beginners

Advanced features require coding

Limited documentation for some features

Price: There are two plans that start at $49. 

Alternatives: Amidst the alternatives, our favorite is Subscriptions for WooCommerce by WebToffee.

Tips: Ensure that your subscription-related emails and notifications are personalized and engaging to maximize customer retention and satisfaction.

15. WooCommerce Dynamic Pricing and Discounts

WooCommerce Dynamic Pricing and Discounts is a plugin that lets store owners create complex discount rules and customized pricing tiers on their WooCommerce site. It’s a powerful tool for increasing sales and customer loyalty.

Key Features:

Custom pricing tiers

Advanced discount rules

Cart total-based discounts

Category-based discounts

User role-based discounts

Product bundle discounts

BOGO deals

Scheduled sales

Product quantity discounts

Percentage or fixed discounts

Pros:

Easy-to-use interface

Customizable discount rules

Cons:

Complex setup for advanced rules

Limited documentation and support

Price: Two plans that start at $69 a year.

Alternatives: Discount Rules for WooCommerce

Tips: Take advantage of the scheduled sales feature to create time-limited promotions and create a sense of urgency for customers to make a purchase.

16. Airlift

Airlift is a powerful performance plugin that helps optimize the speed and performance of your WooCommerce store. Airlift helps with image optimization, database optimization, and content delivery network integration. All of these are ways to help reduce page load times and improve the overall user experience.With Airlift, you can take your online store’s performance to the next level, delivering lightning-fast browsing and checkout experiences for your customers.

Key Features

Image optimization

Lazy loading images

HTML, CSS, JS minification

GZIP compression enabled

CDN integration available

Browser caching enabled

Database optimization available

Code optimization available

Pros:

Easy performance optimization

Automatic speed improvement

One-click speed optimization

Cons:

Currently in Beta

Price: Free

Alternatives: WP Rocket

17. WooCommerce Shipping

WooCommerce Shipping is a plugin that adds advanced shipping options and features to the WooCommerce eCommerce platform, allowing you to set up and manage shipping rates, labels, and tracking information.

Key Features:

Shipping rate calculations

Label printing

Tracking information

Shipping zones

Multiple carriers

Pros:

Accurate shipping rates

Integrations available

Cons:

US-centric shipping

Price: Free

Alternatives: ShipStation

Tips: Be sure to carefully set up your shipping zones and rates, and consider offering free shipping or flat-rate shipping options to improve customer experience.

18. Multi currency for WooCommerce

The Multicurrency for WooCommerce plugin is a tool that enables you to add multiple currency options to your WooCommerce store, allowing customers to pay in their preferred currency and improving the overall shopping experience.

Key Features:

Automatic currency conversion

Supports 237 currencies

Geo-location detection

Customizable currency switcher

Multi-language support

Pros:

Supports multiple languages

Great documentation

Great support

Cons:

High annual costs

Some currency limitations

Price: $99 a year

Alternatives: Currency Switcher for WooCommerce

Tips: Set up automatic currency conversion and geo-location detection to provide the most seamless experience for your customers.

19. BlogVault

BlogVault is a popular backup and security plugin for WordPress that is also well-suited for WooCommerce stores. It offers automated daily backups, real-time backups, and a one-click restore feature in case of emergencies. It also has a staging feature that we recommend when you’re redesigning your site or making big changes. Apart from that, BlogVault is great for store owners because of its user-friendly interface. Even if you have no technical experience, you can easily navigate the dashboard and use all of the features.

Key Features:

Daily automatic backups

Incremental backups

Easy site migration

One-click restore

Real-time backups

Staging feature

Pros:

User-friendly interface

Reliable customer support

Quick backups and restores

Cons:

No free version

Price: The plans depending on the number of sites you manage and the number of features you need. The lowest plan is $89 a year. 

Alternatives: BlogVault’s combination of user-friendliness, advanced security features, and reliable customer support make it a standout option in the WordPress backup and security plugin market, with no other plugin offering quite the same set of features.

Tips: Every time you make a change to your site, take an on-demand backup. 

20. MalCare

If you’re looking for a comprehensive security plugin for your WooCommerce store, MalCare is an excellent choice. With real-time malware scanning, one-click malware removal, and a powerful firewall, MalCare can help keep your online store safe from cyber attacks. Its standout feature is the ability to detect and remove complex malware that other plugins can miss, making it an essential tool for any WooCommerce store owner.

Key Features:

Real-time malware scanning

One-click malware removal

Advanced firewall protection

Effective login protection

Brute force prevention

Security audit logs

Cloud-based security solution

Pros:

Quick security solution

Beginner-friendly

Excellent support team

Cons:

Limited free version

Price: There is a free version and the lowest plan is $99 a year. You can upgrade if you want more features or have to manage other sites. 

Alternatives: MalCare’s comprehensive security features, including real-time scanning and one-click malware removal, are unparalleled among WooCommerce-specific security plugins.

Tips: Regularly review and act on MalCare’s security audit logs to ensure optimal website security.

21. WP Mail SMTP

WP Mail SMTP is a plugin for WooCommerce that helps you send emails from your website using a reliable and secure SMTP server. This plugin offers a range of features to ensure that your emails reach their destination and avoid being marked as spam. 

Key Features:

Easy setup process

SMTP routing options

Email logs and tracking

Email error notifications

Multisite support

Advanced email settings

Debugging tools 

Encryption and security features

Customizable email settings

Pros:

Improves email deliverability rates

Easy setup process

Supports popular email services

Cons:

Limited support options

Can be complicated for beginners

Price: Free

Alternatives: Post SMTP Mailer

Tips: Test your email settings thoroughly to ensure that emails are being delivered successfully.

How do you choose the best WooCommerce plugins for your site?

There are so many WooCommerce plugins to choose from and here are some tips on how to choose the best plugin for your online store:

Identify your specific needs – Before choosing a plugin, identify the specific features and functionalities that your online store requires. This will help you choose a plugin that is tailored to your specific needs.

Check compatibility – Ensure that the plugin you choose is compatible with the latest version of WooCommerce and other plugins that you are using. This will prevent conflicts and ensure that your store runs smoothly.

Look for reviews and ratings – Check out reviews and ratings from other users before installing a plugin. This can give you valuable insight into the performance and reliability of the plugin.

Check for support and documentation – Look for a plugin that has detailed documentation and responsive support. This will help you troubleshoot any issues that may arise with the plugin.

Consider the cost – While free plugins can be a good option, sometimes paid plugins offer more advanced features and support. Consider your budget and the value that the plugin provides before making a decision.

Choose reputable developers – Look for plugins developed by reputable developers with a proven track record in creating quality plugins for WooCommerce.

Consider performance impact – Before installing a plugin, consider the impact it will have on your store’s performance. Choose plugins that are optimized for speed and won’t slow down your store.

What are some features that your WooCommerce site must have for better performance?

As an online retailer using WooCommerce, it’s important to have the right features to ensure your store performs optimally. The features you incorporate can significantly impact your store’s user experience, conversions, and overall success. In this section, we will explore some of the must-have WooCommerce features that can help improve your store’s performance. 

Fast and reliable hosting – Your online store’s performance heavily relies on your hosting provider. Choose a hosting provider that offers fast page load times, uptime guarantees, and solid security features.

Optimized images – Large images can slow down your store’s performance. Use a plugin to optimize images and reduce their file size without compromising image quality.

Caching – Use a caching plugin to speed up your store by storing frequently accessed data in the cache. This reduces the need for database queries, resulting in faster load times.

CDN integration – A content delivery network (CDN) can improve your store’s performance by delivering content from servers closest to your customers. Use a plugin to integrate your store with a CDN service.

Mobile optimization – Optimize your store for mobile devices to provide a seamless shopping experience for mobile users. Use a responsive theme and plugins that optimize your store for mobile devices.

Payment gateway integrations – Provide your customers with a variety of payment options by integrating with popular payment gateways. This can improve conversion rates and increase customer satisfaction.

Product reviews – Enable customer reviews and ratings to build trust and provide social proof. This can increase customer engagement and lead to more sales.

Final thoughts

WooCommerce plugins offer a plethora of features to improve the functionality of your online store, including SEO optimization, email marketing, and payment gateway integrations. We hope this article has helped you choose the best WooCommerce plugins to meet your business needs and solve any potential problems related to your store’s performance. Our goal is to support your success by providing useful information to optimize your online retail experience.

FAQs

What are the best must-have plugins for woocommerce?

The best Woocommerce plugins for your store are:

BlogVault

MalCare

Airlift

Product Vendors by WooCommerce

SUMO Subscriptions

WooCommerce Memberships

WooCommerce Bookings

WooCommerce Dynamic Pricing and Discounts

RankMath

OptinMonster

MailChimp

WPMailSMTP

Elementor

YITH WooCommerce Wishlist

WooCommerce Product Filter

WooCommerce Variation Swatches and Photos

LiveChat

WooCommerce Shipping

WooCommerce Stripe Payment Gateway

Multi Currency for WooCommerce

WooCommerce Tax

What plugins should I use with WooCommerce?

The following are a list of plugins that help you manage your store and optimize it for sales:

BlogVault

MalCare

Airlift

Product Vendors by WooCommerce

SUMO Subscriptions

WooCommerce Memberships

WooCommerce Bookings

WooCommerce Dynamic Pricing and Discounts

RankMath

OptinMonster

MailChimp

WPMailSMTP

Elementor

YITH WooCommerce Wishlist

WooCommerce Product Filter

WooCommerce Variation Swatches and Photos

LiveChat

WooCommerce Shipping

ShipStation

WooCommerce Stripe Payment Gateway

Multi Currency for WooCommerce

WooCommerce Currency Switcher

WooCommerce Tax

The post Top 21 WooCommerce Plugins You Need for Your Online Store in 2023 appeared first on MalCare.

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